Why We Do It

As one of the 37 Vail Resorts, Heavenly is committed to exhibiting the seven Core Values. They are:

  • Serve Others: Own it. Personalize it. Elevate it.
  • Do Right: Act with integrity–always do the right thing, knowing it leads to the right outcome.
  • Drive Value: Grow profit through smart and innovative business practices.
  • Do Good: Preserve our natural environment and contribute to the success of our local communities.
  • Be Safe: Be committed to the safety and wellness of our employees and guests. 
  • Have Fun: Fun is our product–create fun, enjoy your work, and share the contagious spirit.
  • Be inclusive: Welcome everyone to our company, resorts, and communities- include all races, genders identities, sexual orientations, and abilities.

Each of these value shows up in something we do everyday, be it interacting with our guests, enjoying a powder run on our day off, or spending time volunteering in our communities.